I help coaches attract the right clients with more ease.

You already have a magnetic message inside of you, because once upon a time, you were your own ideal client.

Writing about yourself can feel almost as awkward as asking that crush from your school days out to a dance out using a love note written on pen and paper (#90s kid).

Since you’ve started your journey as a coach, you’ve invested tens of thousands into yourself. Masterminds, retreats, your own coach on retainer, a team, wellbeing, spirituality…the list goes on.

This means that the copy that got you “putting in my notice” won’t get you to “booked out practice.” Let’s uncover the words that’ll bring in clients who already have their credit card out on the table when they get on a call with you.

You’re a coach who’s getting major momentum in your business, and you've reached the point where you need additional support.

Here are some signs that you’re ready to work with a Brand Attraction copywriter :

  • You have a small team (like your bookkeeper, VA and your own coach)
  • You’ve been in the coaching space long enough to have evolved past your old way of doing things
  • You have clarity about what you want your legacy in business (and life) to be
  • You’re on the brink of a huge reinvention.

The biggest thing stopping you?

Right now, your brand message feels a bit like a piece of clothing that just doesn’t fit properly anymore. You want to bring your best self to your coaching practice, and to do that, you need some energizing new copy.

Introducing the Emerging Voice Framework.

I’m a Client Attraction Copywriter helping you take new leads from frozen to friendly. That means more discovery calls with perfect fit clients (and more alignment in your business.)

Hi, I’m Amy Masand.

I’m a copywriter for coaches who are ready to step into more impact and abundance. This is for you if your current business goals are about more than hitting a certain revenue goal. You’re so ready to:

  • Become a thought leader
  • Get highly selective about how (and who) you coach
  • Spend less time prequalifying potential clients

I came online in 2017 thinking that I wanted to be a coach (quickly discovering I’d rather be amplifying other’s voices #introvertforlife.) I’ve always been interested in self-development and big ideas. That’s why I love writing for online coaches like you! 

Bring in the clients who reflect the coach that you’ve become.

Imagine being able to spend most of your time:

  • Coaching
  • Speaking on stages
  • Hosting your podcast
  • Writing your book
  • Having an amazing life offline, too

Outsourcing some of your copy can feel like a BIG step. After all, you didn’t become a top notch coach with lackluster content. Now, you’re truly ready to release the tasks that don’t need to be done by a CEO. That includes writing!

Copy Solutions for Coaches

Frozen to Friendly: Email Nurture Sequence

If you aren’t turning email subscribers into booked discovery calls, this package is the perfect solution!

We’ll optimize your subject lines and improve the story telling to increase the conversion rate of your email opt-in sequence.

This package includes:

  • 60 minute consultation call to review opportunities in your current sequence
  • Email copy for a 5 email sequence (up to 300 words per email)
  • Two options for each subject line for your split tests

Your Bonus:

  • 60 minute follow-up call to further optimize your sequence

Emerging Voice Website Copy

Are you a rising leader ready to start the next chapter of your business? The Emerging Voice Framework can facilitate your transformation.

Get done-for-you web copy and an accompanying brand guide to attract more ideal clients.

This package includes:

  • 60 minute consultation call to review your current website and brand voice
  • 50 question brand discovery document to draw out your voice
  • 5 pages of website copy including your home, about, contact,  services and press/podcast page.
  • Website pages are 250-500 words long. One extended format services page (up to 2,000 words) is included
  • A 10 page brand voice guide covering mission, vision, values, tone of voice, language and brand character

Your Bonuses:

  • A complimentary assessment of your lead magnet and nurture sequence
  • Two 60 minute meetings to collaborate with your team (ex. Graphic designer, OBM or VA) to integrate the copy with your new website design

My Process:

Here’s a detailed look into the entire process, from booking our first call to receiving your final written deliverables.

1) Discovery call – the first step is to book a complimentary call to talk about which package is going to be the best fit for you.

2) Confirm timeline – I’ll share my current writing schedule with you on the call, and give you a target completion date for your project. Currently my turnaround time for email nurture sequences in four weeks, website and brand voice copy is eight weeks.

3) Client agreement and invoice – if everything is a good fit on the call, I’ll forward you an invoice and a client agreement. My policy is to collect a 25% deposit to hold your space in my writing schedule.

4) Brand voice questionnaire – I’ll send you a brand voice questionnaire and book your project kick-off session. You project timeline starts from the date of your kick-off session.

5) Brand analysis call – We’ll meet a week after you complete the brand voice questionnaire to talk about the key findings from your brand voice questionnaire.

6) Testimonials and interviews – we’ll discuss whether you want to use client interviews or past testimonials for your social proof section. I’ll comb through your testimonials to identify the strongest ones and get in touch with past clients for more info as needed.

7) Review draft – Near the end of our time together, I’ll ask you for specific feedback on certain elements of your draft. I only present near finished (90%) drafts to limit your editing time and need for back and forth communication.

8) Final edit – Once you’re happy with the copy, I’ll go over your project in detail using best practices for editing like removing repetitive language, eliminating filler words, checking spelling and reading aloud for flow.

Meet Amy

I’ve learned by studying the old masters of copywriting like Ogilvy, Halbert and Sugarman, but I also keep my eye on where copywriting is going (think: Belgray and Rodgers,) and I believe in using inclusive langauge and speaking to different types of buyers in my work.

Here’s a few of my official qualifications: I have a B.A. in English Literature and a certification in Project Manager. I’m also a graduate of the Copywriter Club Accelerator.

Frequently Asked Questions

Is this for me if I’m just starting out?

No, this is for coaches who have been building their business for 3 or more years. There are a couple of reasons for this. First, your ideal client and business vision will take some time to emerge. You may make a pivot (or a few) early on. This package is ideal for coaches who are already on a steady trajectory in their business. 


Why is a brand voice guide important?

I’m going to use an analogy here. The brand voice guide is the foundation of your business. The website is the house and the lead magnet and emails are the garden. All of these pieces work together, but they need to all be connected by a consistent brand voice. This is also important as you scale your team you’ll be able to hand off some of your content creation tasks with confidence. 


Can I just get website copy without the brand voice guide?

The brand voice research is a process I go through on every project, including website copy. Even if you aren’t ready to hand off some of your copywriting to a team member, your brand voice guide should carry you for the next 3-5 years in the business, so it’s a resource you have room to grow into over time. 


Does this also include design?

No, I’m a writer (not a designer), so I leave designers to their specialty. With that being said, I send my final website copy files as wire frames, which mean they are simple designs that show you where I would have a designer place text and photos, and which parts I would emphasize. This creative direction helps your designer focus on getting your leads to take action!


Need it in a rush?

I can complete rush projects (subject to availability) for an additional 20% rush charge. 


I work with just two 1:1 clients per month. Writing is deep work (as you know, dear coach) and I want to bring my best work to the table.

Have a copywriting project coming up later this year? Reserve your space early and take advantage of my extended payment option.

Your Investment

Packages start at $1,449 USD. Payment plans are available (25% deposit required.)

Which Option Will You Choose?


  • Another late night agonizing over your G-Doc
  • Trying to hand this off to your V.A. and getting frustrated
  • Spending time writing instead of spending time selling!

Hire a copywriter

  • Get more inquiries from ready-to-invest clients
  • Spend less time pre-qualifying leads
  •  Work with a creative partner who values your opinion

You deserve full support and done-for-you copy.